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Global M-Commerce Opportunities
Project description
Report Topic

Global M-Commerce Opportunities

In this report, you will be asked to conduct an assessment on m-commerce opportunities in either (a) a specific country other than the United States (e.g., Canada, the UK, France, Germany, Japan, S. Korea, China, Australia, Brazil, etc.) or (b) a region of the world (e.g., Middle East and North Africa, Sub-Sahara Africa, South America, South East Asia, etc.). In selecting a country or region, you should NOT select one that is economically so underdeveloped that mobile commerce has yet to develop in any meaningful way. M-commerce is a very broad subject. You may want to focus on a specific aspect of m-commerce (e.g., mobile payments, location-based services, mobile retailing, mobile advertising or physical infrastructures). One suggested starting point for this report is a visit to Our Mobile Planet, an on-going market research project commissioned by Google and conducted by Ipsos MediaCT in partnership with the Mobile Marketing Association and the Interactive Advertising Bureau. It provides access to the full set of data through a powerful chart creation tool or the direct download of full country level data files. Businesses can use the data on the site to gain a deeper understanding of the mobile consumer and make data-driven decisions on how to use mobile to help grow their business faster. Afterward, you can search via Google to find lots of info for your business report. Another source of data, particularly on telecommunication is the International Telecommunication Union (ITU). While some reports and databases on this site are for sale (Do NOT Buy), there are plenty of FREE statistical data samples and reports. These free sources are more than adequate for your report. Check this page of the website, for example. The third source of data which I use a lot (just like the two above) is eMarketer articles.


1. Brief introduction to country X with some basic information about the general economy, economic condition and other relevant information (e.g., population, GDP, GDP per capital, growth rate, etc.). Keep this to no more than page.

2. An overview of mobile commerce in country X. Key trends about e-commerce and m-commerce, e.g., internet user and mobile user population, growth rate, mobile device ownership and usage patterns, money being spent on m-commerce activities (e.g., retail sales, advertising spending, infrastructure development). While not all such information are available for country X, you actually can find out a lot more than these at Our Mobile Planet website. Also, do not just simply cite a lot of numbers. Better to also explain what these numbers reveal, e.g., trends (growing fast or slow?), state of development (well developed or lagging?). This and segment (3) below are the main parts of the report; 1.5-2 pages in length will be fine; a bit longer if charts and graphs are included.

3. Mobile commerce development in general or in a specific sector. You are free to look at m-commerce development in general or in a specific area such as retailing, advertising, games and entertainment, physical infrastructures development). Not a repeat of section (2) above but a more detail analysis of how and why m-commerce has developed in a certain way, e.g., what drive the development, what hinder it, what are some of the success stories, etc. This and segment (2) above are the main parts of the report; 2-3 pages in length will be fine. Remember substance matters more than length.

4. Implications for business. Place yourself in the position of an American business (retailer, service or technology provider, manufacturer, etc.) looking at m-commerce development in country X. What opportunities do you see (e.g., in promoting your brand, expanding your market, providing technology and business know-hows, etc.). About 1 page in length will do.


Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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