Neuromyths are misconceptions about how the brain works and learns. These myths typically exist because of overgeneralization in research findings, or because of misinterpretations of research in the media. (Think back to Molly Crockett).
Additionally, businesses may use neuromyths to market products that claim to improve brain function. These products typically do not have any good research backing the claims for their effectiveness. common neuromyths that the public, and even academics, may incorrectly believe.