Value Creation

Review the Goedhart and Koller Links to an external site. article on value creation. Now, revisit the company you wrote about in your discussion forum. For this paper: Summarize the key points from the article regarding value creation. Identify how your company should create value, as it is discussed in this article. Describe potential challenges your company may have to overcome. Summarize how your recommendations to create value will positively affect customer segments and demonstrate how this could be part of a larger marketing strategy. Your paper should be 2-3 pages in length and conform to APA guidelines link to article: https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/the-value-of-value-creation