The strategy of franchise business model success for Amazon coffee in

The strategy of franchise business model success for Amazon coffee in Questionnaire Part 1 General information from respondents Explanation: Please make a tick [v] sign in the appropriate box that matches the fact or your strong opinion. 1.    Gender Male                        Female 2.    Age Less than 21 years old             21-25 years old 26-30 years old                      31-35 years old 36-40 years old                      41-45 years old 46-50 years old 3.    Marital status Single                                        Married Divorced/ Widow/ Separate 4.    Highest education Secondary School                                                           High School Diploma/High vocational certificate                   Bachelor Degree Master Degree                                                     Doctor of Philosophy 5.    Career Student                                               Private company officer State Enterprise officer                     Government officer Business owner                                   others (Please indicate ………) 6.    Incomes per month Less than 10,000 Baht                              10,000 - 15,000 Baht 15,001- 20,000 Baht                              20,001- 25,000 Baht 25,001- 30,000 Baht                                        Over 30,000 Baht Part 2 Marketing mix questionnaire Explanation: Please make v sign in the box that matches your opinion the most. Marketing mix factor    Agreement level Completely agree    Agree    Acceptable    Disagree    Completely disagree Price section 1. Appropriate price compared to the quality 2. Price tag shown clearly 3. Provide price tag for each size of coffee 4. Indicate the price of  the extra component 5. Provide credit card service Selling section 6. Convenient location 7. Beautiful atmosphere 8. Provide enough seats for customers 9. Appropriate Opening-time 10. Open everyday Promotion 11. Advertising through media 12. Discount coupon 13. Collecting coupon for prize or discount 14. Provide compliments 15. Provide member card for discount Staff 16. Sufficient staff 17. Staff have qualified skills to provide coffee drinks 18. Staff are active and adroit 19. Manners and interpersonal relations of staff 20. Provide equal quality service for all customers Service process 21. Welcoming 22. Provide product information  to customers 23. Provide prompt purchasing and payment process 24. Provide correct purchasing and payment process 25. Provide serving service at the table Part 3 Phycology questionnaire Explanation: Please make v sign in the box that matches your opinion the most. Marketing mix factor    Agreement level Completely agree    Agree    Acceptable    Disagree    Completely disagree Motivation 1. You choose the shop because you believe in their service 2. You choose the shop because you followed other people 3. You are proud to have chosen the product 4.  You choose the product to show your taste 5.  You choose the product because of its popularity Perception 6. You have received  information about the product perfectly well 7. You know all information about the product from the staff clearly 8. You know and admire the freshness of the product 9. You know and admire the taste of  the product 10. You know and admire services of the coffee shop Attitude 11. You considered and choose the product because of its quality and  worthiness as compared to the price 12. You considered and choose the product because of its quality and taste 13. You considered and choose the product from price 14. You considered and choose product from personal needs and satisfaction 15. You ask for opinion from your family, colleges, company and other people before choosing product Part 4 Consumer Behavior Explanation: Please make    v sign in the box that matches your opinion the most. Marketing mix factor    Agreement level Completely agree    Agree    Acceptable    Disagree    Completely disagree 1. Famous coffee shop which is known widely 2. High-technology of coffee making machine 3. Provides variety Coffee brand (such as Cappuccino, Espresso, and Latte) 4. Different and unique coffee than others  in the market 5. Provide high quality of coffee bean 6. You love finding a brand new coffee shop 7. You love keeping updates about new product 8. You love drinking coffee from outside 9. You love new and different atmosphere 10. You love the convenience of coffee shop PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)