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The strategy of franchise business model success for Amazon coffee in

Questionnaire
Part 1 General information from respondents
Explanation: Please make a tick [v] sign in the appropriate box that matches the fact or your strong opinion.
1.    Gender
Male                        Female
2.    Age
Less than 21 years old             21-25 years old
26-30 years old                      31-35 years old
36-40 years old                      41-45 years old
46-50 years old
3.    Marital status
Single                                        Married
Divorced/ Widow/ Separate
4.    Highest education
Secondary School                                                           High School
Diploma/High vocational certificate                   Bachelor Degree
Master Degree                                                     Doctor of Philosophy
5.    Career
Student                                               Private company officer
State Enterprise officer                     Government officer
Business owner                                   others (Please indicate ………)
6.    Incomes per month
Less than 10,000 Baht                              10,000 – 15,000 Baht
15,001- 20,000 Baht                              20,001- 25,000 Baht
25,001- 30,000 Baht                                        Over 30,000 Baht

Part 2 Marketing mix questionnaire
Explanation: Please make v sign in the box that matches your opinion the most.

Marketing mix factor    Agreement level
Completely agree    Agree    Acceptable    Disagree    Completely disagree
Price section

1. Appropriate price compared to the quality
2. Price tag shown clearly
3. Provide price tag for each size of coffee
4. Indicate the price of  the extra component
5. Provide credit card service
Selling section
6. Convenient location
7. Beautiful atmosphere
8. Provide enough seats for customers
9. Appropriate Opening-time
10. Open everyday
Promotion

11. Advertising through media
12. Discount coupon
13. Collecting coupon for prize or discount
14. Provide compliments
15. Provide member card for discount
Staff

16. Sufficient staff
17. Staff have qualified skills to provide coffee drinks
18. Staff are active and adroit
19. Manners and interpersonal relations of staff
20. Provide equal quality service for all customers
Service process

21. Welcoming
22. Provide product information  to customers
23. Provide prompt purchasing and payment process
24. Provide correct purchasing and payment process
25. Provide serving service at the table

Part 3 Phycology questionnaire
Explanation: Please make v sign in the box that matches your opinion the most.

Marketing mix factor    Agreement level
Completely agree    Agree    Acceptable    Disagree    Completely disagree
Motivation

1. You choose the shop because you believe in their service

2. You choose the shop because you followed other people

3. You are proud to have chosen the product
4.  You choose the product to show your taste
5.  You choose the product because of its popularity
Perception

6. You have received  information about the product perfectly well
7. You know all information about the product from the staff clearly
8. You know and admire the freshness of the product
9. You know and admire the taste of  the product
10. You know and admire services of the coffee shop
Attitude

11. You considered and choose the product because of its quality and  worthiness as compared to the price
12. You considered and choose the product because of its quality and taste
13. You considered and choose the product from price

14. You considered and choose product from personal needs and satisfaction
15. You ask for opinion from your family, colleges, company and other people before choosing product

Part 4 Consumer Behavior
Explanation: Please make    v sign in the box that matches your opinion the most.

Marketing mix factor    Agreement level
Completely agree    Agree    Acceptable    Disagree    Completely disagree
1. Famous coffee
shop which is known
widely
2. High-technology of
coffee making machine
3. Provides variety
Coffee brand (such
as Cappuccino,
Espresso, and Latte)
4. Different and
unique coffee than
others  in the market
5. Provide high
quality of coffee bean
6. You love finding a
brand new coffee
shop
7. You love keeping
updates about new
product
8. You love drinking
coffee from outside
9. You love
new and different
atmosphere

10. You love the
convenience of coffee
shop

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Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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