Provide a marketing strategy that considers the following areas (slides 1–4):
Digital marketing strategy
Traditional marketing strategy
Communications and public relations strategy
Event marketing strategy
Monitoring Your Marketing Strategy— In this part of the project, you will explain how you will monitor the performance of your strategy. Your presentation should include the following critical factors:
Identify three SMART marketing objectives and describe how they align with safety, customer satisfaction, and profitability. (slide 5)
Identify one KPI that can be used for each of the marketing objectives. (slide 6)
Describe the methods that could be used to monitor performance of the three marketing objectives. Provide rationale. (slides 7–8)
Using plan-do-check-act (PDCA) methodology, provide a continuous improvement process for preserving brand identity and reputation. (slides 9–10)
Describe two marketing strategies to address negative public feedback on social media. (slides 11–12)
Consider the role of public relations.
Consider the role of crisis management.