The Pickton and Broderick 4C's approach

Business: Klassik Styles Hair Salon The Pickton and Broderick 4C's approach helps to develop and maintain a holistic message for content used in advertisements across various mediums; i.e. print, internet, radio, etc. The characteristics of integrated marketing communication can be summarized into the 4C's. Using the 4C approach, assess how you will integrate the 4C's to ensure your advertising messages are coherent, consistent, continuous, and complementary. Discuss the guidelines you will set to ensure your messages achieve the 4C's.