‘The evolution of lipstick advertising from 1990 to 2021 is increasingly creative’. As the evolution of cosmetics ads, the role of cosmetics advertising is not just to promote products, but also a way to capture the thinking of the times and emphasize people's views on beauty, women, and social issues.
The ads used in last assignment:
Cacciatore, B. (2019, May 9). Does Gucci's New Lipstick Ad Make You Uncomfortable? Good. Glamour. https://www.glamour.com/story/gucci-lipstick-ad-teeth
Glenday, J. (2019, April 8). “This is for Men” - L’Oreal Paris unveils clever ads calling for more women in leadership. The Drum. https://www.thedrum.com/news/2019/04/08/l-oreal-paris-turns-the-tables-men-with-female-emp owerment-campaign
Maybelline PH. (2020, July 8). Matte lipsticks | maybelline’s SUPERSTAY MATTE INK [Video]. YouTube. https://www.youtube.com/watch?v=ICwG00O9bf8