• Outcome 1: Critically evaluate the definition, concepts, principles and models of TQM in company context
• Outcome 2: Assess the contributions of the TQM approach in the creation of competiOuttive advantage
• Outcome 3: Discuss how the costumer-defined quality drives the TQM strategy and implementation
• Outcome 4: Understand the importance of continuous improvement within TQM
The definition, concepts, principles and models
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