Technology can help a business create a competitive advantage

While technology continues to advance at a rapid pace, it is often said that technology can help a business create a competitive advantage. However, if everyone is implementing the same technologies (i.e., cloud services like servers, file storage, virtualization, data management, etc.), does technology really provide a competitive advantage? Review the following brief article and share your thoughts on this question: Technology is the enabler, not the driver for business. What part does ethics play in today’s technology landscape?