Targeting Consumer Segments

Take the VALS segmentation survey at: http://www.strategicbusinessinsights.com/vals/presurvey.shtml
Which of the VALS types did VALS classify you as? Do you agree with your VALS assessment and why? Now
think of a specific company. What strategies would you suggest to that company if they wanted to better target
someone classified in your segment? For example, do they need to make changes in price, product,
promotion, or place? Describe a specific example or examples of what they could do to appeal to your
segment.