Target marketing

Q1. Can target marketing ever be bad? Marketers constantly develop marketing programs to appeal to specific targets; some critics have denounced these efforts as exploitative. Target marketers have established marketing campaigns to:  Targeting people with diabetes for ancillary needs, such as equipment for taking insulin levels, or  Contact lens wearers where driver’s license information has been attained from state registries, and  Campaigns are developed for fundraising at universities where they target wealthy alums for gifts. Consider the following statements:  Targeting minorities can be exploitative.  Targeting minorities is a sound business practice. Please take a position, pro or con, and make an argument to support your side. Please use marketing principles to help your answer, such as explaining the 4Ps of such products (i.e., Products Marketed – vice products Alcohol, Cigarettes and also how promotion is deployed, where are billboards placed?)