Watch the Pinkberry case study in the LEARN section this week. https://www.linkedin.com/learning-login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fyo-santosa-branding-expert%3Ftrk%3Dshare_ent_url&account=57878161
Then determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile. Provide a rationale for your answer.
Describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.