It is about business ideas. Take a look at some business ideas on this site and consider what type of company you would like to begin. Suggest an idea for the team and provide some rationale for why this company might be a great idea such as an estimate of a TAM, or a listing of the market competitors and why they aren't providing sufficiently for consumers, or identify and unaddressed market need by describing something that consumers say they would like to have but cannot find with some supporting evidence.
Describe the following for your idea:
- Problem you will solve with your company
- business definition
- Target customer and market size
- Service or product portfolio