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Distinguish factors that influence buyer behavior. Student Success Criteria View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane. Scenario You are the new...
Scenario You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under their belt, but they have been refreshing some of their beverages. There’s going to be a team meeting with presentations...
What is the branding strategy for your organization? What is the purpose of your brand? How will you differentiate yourself from domestic and/or international competitors?Technology and Social MediaIdentify any tools that you will use in your promotions, marketing, or...
