Q1 When discussing the topic of strategy and execution (digital marketing campaigns) a concept referred to as “the sweet spot” is generally referred to as a guiding principle. What are the general elements of this idea as they apply to a digital marketing campaign? In your essay provide one general example of this concept.
Q2 Omni-channels is the first strategic approach in the course. A) What is the process of evolution from Multi-channel into Omni-channel Digital marketing Strategy? B) How is Omnichannel related to the ideas of seamless communication and user experience.
Q3 Analytics is the core skill in digital marketing. All strategy hinges in good information and data analysis. A) We discussed the importance of focusing our analytics framework on the so-called customer or audience insights. What are the basic elements behind a good audience insight metric selection? B) What would the top three metrics to monitor?