Strategic Sport Marketing Plan

Order Description

Your task is to develop a Strategic Sport Marketing Plan of 3900 words (plus reflections of 250 words) on a sport marketing issue or topic of your choice.

MMS 308 – Assessment Task: Strategic Sport Marketing Plan

• Your task is to develop a Strategic Sport Marketing Plan of 4000 words (plus reflections of 500 words) on a sport marketing issue or topic of your choice. Additionally, you will need to prepare and record a 3 minute video presentation suitable for the board of your organisation about the key aim and actions of your plan.

• Your plan should firstly demonstrate analytical skills and frameworks to develop a comprehensive overview of the marketing background and current situation of your organisation or issue. From here, objectives will need to be developed and strategies and action plans outlined that clearly guide your organisation on its marketing strategy. Your aim is to produce a plan that has consistency throughout its components, and is detailed enough for an organisation to ‘take to market’. See page 2 and 3 of this document for a full outline of the structure and marking guide for assessment.

• Examples of topics will be provided in class but you may choose any fictional or actual organisation, event or issue within the Australian context. You will though need to ensure the scope of your topic is manageable. It is recommended you choose a sufficiently specific topic for this assessment piece.

• Lectures and tutorials will assist in the development of key aspects of your plan.

• The assessment should be completed individually.The assignment is worth 50% of your overall grade (100 marks in total will be awarded).

TASK 1 – Submission of Progress Report
Week 5 – August 21(Submit on Cloud Deakin)

Each student must complete and submit a short progress template which will be provided on CLOUD DEAKIN.
You will be asked to provide the following information in a 250 word response:

•   Summary of your topic or issue?
•   What is an example of a key SMART objective relevant to your issue?
•   What is the most challenging area of the assessment or an area you need assistance with?
•   What are some examples of skills and/or knowledge you think you will gain as a result of completing this assessment piece (approx 200 words)?

You will be assessed on your response for a total of 5 marks.

TASK 2: Submission of Written Marketing Plan
Week 10 – September 25 (Submit on Cloud Deakin)

To guide the development of your strategic marketing plan, the following outline has been provided:

Item Marks
PART 1 – INTRODUCTION AND CURRENT MARKETING SITUATION
Introductory issue statement including the focus of your marketing plan and a review of market information. Thebackground, rational and scope of your plan should be clear here.

/10
PART 2 – ANALYSIS AND SWOT
This major section details the various analyses you have undertaken on the organisation and issue. This section shouldinclude some or all the following tools or analysis: a summary of the macro/micro environment, industry analysis, an overview of the current or proposed product or service, and a competitor analysis. Analysis sections should conclude with a summary SWOT analysis in a table and include a summary statement of this material. Evidence of a high level of research is required here, from a combination of sources including digital or online sources.

/20
PART 3 – OBJECTIVES
These are the specific objectives of your marketing plan. These objectives must be SMART and flow logically from earlier sections.

/5
PART 4 – MARKETING STRATEGY
This section outlines the strategies for your plan and organisation. This should include a clear and justified process of segmentation, targeting and positioning. Following this, the ‘P’s’ of sport marketing should be addressedspecific to your plan(this should includediscussion of the product/service offering, price, distribution and promotions used). A specific promotional plan outlining the tool or communications to be used is recommended where needed.

/20
PART 5 – ACTION PROGRAMS
This is where you set forth your suggested program of what will be done, by whom, as well as the where and when.This section must correlate with the marketing strategy section and should include a timeline of activities and a costed budget (including justification of spend) that would be useful for your organisation to implement your plan. Means of evaluation/measurement and control should be outlined here as well.

/10
PRESENTATION, INTEGRATION, COMMUNICATION AND REFERENCING
The report should include a title page and appropriate headings, use correct English, avoid grammatical errors, have a logical flow and be easy to follow. Harvard referencing style MUST be used for all sources. Deductions will be made where communication, flow and readability are poor. Be sure to include a reference list, inclusive of all reports and sources used as well as referencing where any analytical tools or frameworks are used.

/10

TOTAL

/75

TASK 3: Submission of Board Level Presentation

To complement your written plan, a short video needs to be submitted. This is to be no more than 3 minutes in length and should be in the form of a PowerPoint presentation (with an audio voice-over) in the same file. It is your responsibility to ensure the file format is able to be downloaded in CLOUD DEAKIN for assessment.

Your presentation should be prepared as if it will be watched by the board or key decision makers of your organisation. Given much of the background research and analysis can be assumed knowledge in this scenario, a very brief summary to inform the key rationale and objectives should be the starting point. From here summaries of your strategies and action plans should be the focus of your presentation to provide a condensed but informative view of your strategies and recommendations.

Item   Marks
CONTENT
The following content needs to be selected and concisely delivered within the given timeframe (3 mins only are allocated). As a guide, a maximum of 4 slides of material should be presented (not including title slide), with font sized no smaller than size 20. A suggested outline may include:
–   brief summary of background and situation to inform the key aim, rationale and objective(s)
–   summary of your analysis/research and strategies
–   summary of action plans and
–   closing recommendation to board (may include a summary of the cost of plan and justification or need for the plan to be implemented, as well as how it can enhance their market position or the potentiallong term benefits of the plan if successful – in short, sell your plan!)

/10
PRESENTATION
You are judged on the quality of your ideas and clarity in summarising and presenting the key areas of your plan. Your presentation needs to be accurately prepared reflective to your target audience (the board of your organisation).

TOTAL

/15

TASK 4: Submission of Learning Reflection
Week 10 – September 25 (CLOUD DEAKIN provided template)

Following submission of the assignment, each student must complete and submit a short template which will be provided on CLOUD DEAKIN.
You will be asked to provide the following information in a 250 word response:

This will require the following information:
•   What do you think you did well?
•   What areas did you not do well or have problems in executing?
•   What skills and knowledge did you gain as a result of completing this assessment piece (approx 100 words)?
•   What has changed in your views regarding sport marketing as results of completing this assessment piece (approx 100 words)?

You will be assessed on your ability to produce a thoughtful response for a total of 5 marks.

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This question has been answered

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

Strategic Sport Marketing Plan

Sample Answer

Our Services

Secure Checkout

Our Advantages