Strategic Management

Strategic Management With reference to the information in the Qantas – Which route out of the turbulence? case study (and other relevant sources) answer the following questions. Question 1 Identify Qantas’s core competences. Based on a structured analysis of the operating environment, discuss how the organisation can exploit its strengths to achieve sustainable competitive advantage in the Asian-Pacific market. What do you conclude? Question 2 Compared with other approaches, what are the advantages and disadvantages of Qantas’s traditional geographic focus? Use theoretical and practical evidence to support your answer. Question 3 What is your overall assessment of Qantas’s current situation and what recommendations would you make for their future strategic direction in emerging markets? Explain the reasoning behind your recommendations. Question 4 Describe and discuss how Qantas can manage the cultural issues that result from being a global player.