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Social movement dramatically impacted the stock price

This can be a fairly broad topic where you use your own point of interest in a stock event that occurred you would like to investigate. You are free to research any stock at any point in time. Examples include:

Where a social movement dramatically impacted the stock price (high / or low), showcasing how the ‘power of the people as investors’ made a difference.
Where the actions of a CEO significantly impacted the stock price (high / low). What happened? What were to decisions / actions of the CEO? What were the repercussions?

Overview of company, major players (investors, management), history on the stock, what happened, actions taken, repercussions/outcome.

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