https://blog.hootsuite.com/storyboard-instagram-stories/
Instructions/Steps
Using the fashion brand or retailer you chose in Assignments #1 & #2, please do the following. This is not a text-only report, but a document or set of documents with links, visuals, and created content that addresses brand storytelling on the Instagram Stories platform.
Use the library and examine and document (using screenshots) the imagery of your focal fashion brand or retailer in terms of product and social media presence.
Using library and other resources, research their social media audience in terms of demographics, psychographics, technographics (Links to an external site.), etc.
Briefly describe a brand story concept that brings together: strategic objectives, a conversation with the audience, and measurable objectives. Please incorporate concepts from the readings, as they are relevant (e.g., storytelling, funnels, brand connection, brand voice, visual culture, hashtags, storygiving, brand communities, hyper-connected consumers, imagery, photography, styling, etc.) (1 page maximum)
Create a moodboard for the brand (you may post these on a site like Pinterest (Links to an external site.), but make sure to have the link accessible).
Develop the framework (storyboard (Links to an external site.)) for Instagram Stories with a clear, structured message. Have a beginning, middle, and an end.
Discuss the following, as they are relevant: Are you connecting the trigger points to the emotional bond of the audience Are you creating an authentic narrative to personalize the story? Is this establishing a consistent message through all social channels (touch points)? Are you developing contextual relevancy to consumers' connectivity? How are you creating empowerment through inspiration and gain? knowledge Are you fostering or promoting the shareability of user-generated content? Are you driving engagement through story? (Discuss these in sections, keeping in mind strategic objectives.