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Michael is the owner of a small multi-brand clothing and accessories store in Barcelona. Little by little Michael has gained a position among the big stores of the city, managing to get a significant number of clients that are loyal to him.
Michael has decided that it is time to change some aspects of the business to stand up to large companies that, like him, sell clothing and accessories of several brands.
Due to his desire to grow and compete at a higher level, Michael asks you to help him design and plan a series of actions that will allow you to reach the desired level.
After a first meeting, you agree that you will carry out a benchmarking process to progressively gain positions, contributing to this so that the quality of the service is not lost.
Some of the current features of Michael’s company are:

  • Both the store and the store is small, so that it has little product in stock, although it gives the possibility to customers to ask for what they do not have. In a way, we could say that from time to time when it makes the sale by catalogue.
  • These product orders out of stock are usually delayed between 5 days and a week, implying that the customer must wait longer than if you order online in another establishment.
  • About these orders, some suppliers do not accept small orders, so sometimes these orders take longer than those mentioned above. Most of its customers know this, so they are farsighted and go to the store in advance to see the collection and the catalogue.
  • The store has a website, although we should mention that it is somewhat neglected and outdated. Besides, it does not offer online sales.
  • Michael uses a space in the warehouse of a nearby store that belongs to a friend in times of high concurrence since his warehouse is small. This means that he often has to move there to bring the genre to his customers and that he must have a trusted person to stay in the store when he leaves the warehouse.

The benchmarking process will be carried out on one of the following chains: Amazon, Ali Express, eBay or Asos.


  1. Choose one of the companies on which the benchmarking process will be carried out and make a brief description about it concerning some element of your supply chain, such as the order delivery service, the operation of the warehouse or the modalities of purchase that allows. The advantages of this system must be specified, as well as its operation.
  2. Concerning the description just made, and taking into account the particularities of Michael’s company, lists those aspects that must be improved to reach a higher level.
  3. Knowing those aspects that require improvement, establishes a series of benchmarking objectives. Here the following questions should be answered.

• What is the perception of benchmarking and what benefits can it provide?
• What do we want to achieve with the implementation of a benchmarking process?
• What actions should be implemented to improve the aspects in which it fails?

  1. Based on these objectives and the differences between Michael’s company and the selected company, it establishes those actions and processes that Michael should implement in his business to improve and gain positions in the market.
  2. Concerning the new trends in the supply chain that have been discussed in the last topic (module 4) of the manual, what new trend or trends do you think Michael should implement? Justify your choice and list the benefits that this trend would bring.

Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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