Role of marketing as an integrated business activity

Imagine you are working as an Assistant Marketing Consultant. As part of your role, you have been asked to research the health snack food industry in Australia and to produce a market analysis report. Explain the role of marketing as an integrated business activity Critically apply the principles of marketing strategy and planning to a variety of business problems https://my-ibisworld-com.ez.library.latrobe.edu.au/au/en/industry-specialized/od5486/industry-at-a-glance