Rhetoric and Rhetorical Devices

Considering what Bowell and Kemp write about Rhetoric and Rhetorical Devices, first discuss the difference between such devices and Fallacies (to be covered in-depth later). Then pick out a form of advertising and discuss the named rhetorical device used and how you believe it was intended to mislead you toward a faulty conclusion. Keep in mind Rhetoric is not the same as logical Arguments.