Retail strategy

The three key elements of any retail strategy must include the target market segment, retail format, and sustainable competitive advantage. A smart strategy clearly determines how a fashion company will execute the plan by defining their initiatives to best achieve their goals.
Choose one global retailer such as Walmart, Zara, H&M , IKEA or Carrefour. Coach and discuss the following in a 3 page typed essay:
Sustainable competitive advantage
Cultural differences in their assortments overseas compared to the U.S. and or Europe
Financial Resources
Tarket Market Segment for growth opportunities
Weaknesses you perceive in their long and/or short term retail strategies