Resisting change

An online news magazine that publishes in-depth articles on
current events has seen a slow decline in readership. The
magazine recently hired a new CEO who is pushing the
organization to publish articles that are shorter and focused on
“hot topics” that the CEO thinks will get more “clicks” from social
media (such as Facebook’s News Feed). The CEO and the
advertising department are worried that the financial condition of
the magazine will deteriorate without a major change. However,
some employees and departments are resisting this change
initiative. Reporters and writers at the magazine are worried that
the quality of the articles will suffer, and that the magazine will
lose its loyal readers. Conflict within the company continues to
escalate. You are brought in as a consultant to help the
organization get on the same page. What advice do you give the
CEO?