Conducting research on the kind of media attention and PR activity the company has received over the last year.
The objective is to see how the company averted “bad news” using “good PR” with multiple resources, (minimum of two), in your research including newspaper, magazine, internet, and any social media activity.
Content of the report should include the following:
- Short description of the company and what it provides or produces
- Description of the type of media coverage the company received or news releases the company produced to solicit media coverage.
- Description of what the organization did to answer any negative media coverage.
- Share 3 examples of media coverage your business or organization received.