QSPM.docx

 

 

 

market development strategy; internationalize into China and Australia where data suggests they would be receptive to the brand

market penetration strategy; increased marketing to increase market share within the US

 

 

 

Strengths

Weight

AS

TAS

AS

TAS

1

customer service

0.08

2

0.16

4

0.32

2

chicken vs beef

0.03

1

0.03

4

0.12

3

restaurant ambiance

0.06

3

0.18

4

0.24

4

face to face ordering

0.06

3

0.18

4

0.24

5

employee engagement

0.07

4

0.28

2

0.14

6

marketing strategies

0.04

1

0.04

4

0.16

7

community outreach

0.04

4

0.16

3

0.12

8

internet presence

0.04

3

0.12

4

0.16

9

collaborative culture

0.06

3

0.18

4

0.24

10

yearly revenue growth

0.04

3

0.12

4

0.16

 

 

 

market development strategy; internationalize into China and Australia where data suggests they would be receptive to the brand

market penetration strategy; increased marketing to increase market share within the US

 

 

 

Weaknesses

Weight

AS

TAS

AS

TAS

1

lack of global presence

0.03

4

0.12

1

0.03

2

number of restaurants

0.03

3

0.09

2

0.06

3

operational days (closed on Sundays)

0.05

3

0.15

2

0.10

4

Franchising rules and regulations

0.07

1

0.07

2

0.14

5

Sales performance in relation to political/ social concerns

0.07

4

0.28

2

0.14

6

employee retention / candidate pool in relation to political / social concerns

0.05

4

0.20

2

0.10

7

public image in light of activists

0.07

4

0.28

2

0.14

8

higher prices in relation to other fast-food chains

0.03

2

0.06

1

0.03

9

limited menu choices

0.03

4

0.12

2

0.06

10

supply chain disruption

0.05

1

0.05

2

0.10

 

 

 

market development strategy; internationalize into China and Australia where data suggests they would be receptive to the brand

market penetration strategy; increased marketing to increase market share within the US

 

 

 

Opportunities

Weight

AS

TAS

AS

TAS

1

political stance

0.04

4

0.16

1

0.04

2

closed on Sundays

0.03

4

0.12

3

0.09

3

strict franchising process

0.03

2

0.06

4

0.12

4

product quality

0.05

2

0.10

4

0.20

5

customer service

0.06

3

0.18

4

0.24

6

community involvement

0.05

3

0.15

4

0.20

7

employee engagement

0.07

3

0.21

4

0.28

8

consistency across stores

0.04

3

0.12

4

0.16

9

focus on area of excellence

0.05

3

0.15

4

0.20

10

web presence (brand image)

0.05

3

0.15

4

0.20

 

 

 

market development strategy; internationalize into China and Australia where data suggests they would be receptive to the brand

market penetration strategy; increased marketing to increase market share within the US

 

 

 

Threats

Weight

AS

TAS

AS

TAS

1

limited menu choices

0.08

4

0.32

3

0.24

2

closed on Sundays

0.04

2

0.08

4

0.16

3

lack of presence in global market

0.07

2

0.14

3

0.21

4

price point

0.06

1

0.06

3

0.18

5

geographic coverage

0.03

1

0.03

3

0.09

6

strong political stance

0.05

4

0.20

2

0.10

7

rising cost of supplies

0.05

4

0.20

2

0.10

8

strict franchising process

0.05

0

0.00

0

0.00

9

fried food options with focus on healthy diets

0.05

4

0.20

3

0.15

10

lack of innovation

0.05

2

0.10

1

0.05

 

TOTALS

 

 

5.60

 

5.81