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Psychology and Mass Media- Individual Project 2

Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:

  • How is the product perceived?
  • How do individuals respond to the campaign?
  • What are the anticipated consequences of the campaign, if any?

Reading and Learning Materials

Use these resources to help you complete this assignment:

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