QUESTION 1: PRODUCT
Background information needed to answer Question #1:
Below are three different vehicles that each have unique features. Review those features and to determine which vehicle would sell the most based on the Customer Profile highlighted below.
PRODUCT DESCRIPTIONS
Vehicle 1
Car
Providing the owner fantastic gas mileage for the long daily commutes as well as superior performance the car is a great practical, well rounded option. With 4 doors and a large rear seat, this car is suited to hauling family and friends anywhere they want to go. In the rear, the car boasts the largest trunk of any car in its class for the ultimate hauling experience.
MPG: 28 city/ 40 highway / 32 combined
Passengers: 5
Safety Rating: Fair
Warranty: 3 year/ 36k miles
Price: $20,000.00 ($325 per month w/2k down)
Lease Cost: $180 per month / $1800 down payment Vehicle 2
Minivan
With its ability to haul all of your family and friends, you’ll be ready to tackle all life adventures. Built with convenience in mind, the van has 2 automatic sliding doors and an electronic rear hatch for the easiest of access. The convenience doesn’t stop there with rear seats that fold into the floor giving in class leading cargo space.
MPG: 24 city/ 35 highway/ 28 combined
Passengers: 7
Safety Rating: Best
Warranty: 10 year/ 100k miles
Price: $25,000.00 ($415 per month w/2k down)
Lease Cost: $200 per month / no money down special offer Vehicle 3
Truck
With maximum towing capacity, the truck can pull any load down the road. The spacious luxury level cabin hosts a whole suite of features making anyone feel right at home. Leather seating, upgraded sound system, and adaptive cruise control make driving this large vehicle a breeze.
MPG: 12 city/ 18 highway/ 15 combined
Passengers: 5
Safety Rating: Poor
Warranty: 5yr/60k miles
Price: $40,000.00 ($685 per month w/2k down)
Lease Cost: $500 per month/ $2500 down payment
CUSTOMER PROFILE:
● 70% are couples with 3 children.
● Age: 28–48.
● Income: 70,000 per household.
● 90% of target market live 30 miles from work.
● 80% need some cargo space for travel and house projects.
● 65% are concerned about gas mileage.
● 70% consider safety a top priority.
● 85% prefer long warranties.
Go to the Assignment #3 Template and complete Question 1.
QUESTION 2: FINANCIAL OPTIONS
Background information needed to answer Question #2:
Based on the information contained in the vehicle descriptions in Question #1, what is the best financial option to purchase the vehicle you selected in Question #1.
Go to the Assignment #3 Template and complete Question 2.
QUESTION 3: PROMOTIONS
Background information needed to answer Question #3:
Below are three recommended advertisements for the vehicle options in Question #1, including a special deal promotion, for the vehicle that is expected to sell the best. Review and based on the vehicle descriptions, determine which promotional activity will sell the most vehicles.