You should download the textbook first, the link is:
https://u1lib.org/book/17049648/947e87
Please let me know if you can't download it.
Instructions:
You are the Product Manager at a company launching a brand-new Radio Controlled (RC) Drone with build in camera.
• The features/benefits that you could offer as compared to competition
are:
– Below market pricing due to extremely low manufacturing costs. You could sell your product below the competition if you choose to! Doesn’t’ mean you must.
– Data proving that the camera is “best in class”, extremely high resolution and very lightweight compared to others in the class.
– Longer battery life than any current drone on the market
• You must launch three (3) different drone cameras at different price points, different features & benefits for each, each for a specific target market segment.
• Defend your pricing strategy (Skimming, penetrating, or market pricing) for each product, and your target market segment using a Market/Product Grid (Chapter #9, pages #252, 263, 269 for models). I will give you the pdf textbook. So please read the topics. (Market segment and pricing)
• Do your Market Research! Use REAL data for the assignment. Be specific.