Process of selecting a positioning and differentiation strategy

Explain the process of selecting a positioning and differentiation strategy. In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in turinitin) explain the following: Book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/reading-defining-positioning-and-differentiation/ https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/reading-the-positioning-process/