Prepare a report (500-1000 words) on the case attached for the Case Competition this semester by addressing the following:
Identify the main problem that needs to be addressed by the management team. Make use of relevant theoretical concepts from the course (business strategies like differentiation) in defining the problem.
Recommend a strategy that best addresses the problem. Use an outline form and specify strategic objectives followed by relevant tactics.
(Note that your recommended strategy may include changes in corporate, business, and functional strategies as deemed necessary)
Discuss the reasons why you believe your recommended strategy will solve the problem identified. Make use of relevant theoretical concepts from the course to support of your position.
Describe any ethical issues that are addressed in this case. How could this impact strategy chosen?