1.Sarah Krauss was troubled by the pollution created by plastic water bottles and her company mission was to do her best to get rid of plastic water bottles with the introduction of the S’Well re-useable water bottle. (15 Marks)
a)How would you describe her launch channel/distribution strategy? Planned, serendipity, or otherwise?
b)Do you believe it was consistent with her company mission and product strategy? why/why not ?
2.Identify the type of power that is most evident in this case? (20 Marks)
a)Outline why it developed and provide examples of how this type of power was used and …
b)why it was so critical to the S’Well channel strategy?
3.Sarah Krauss was very meticulous about setting up the supply chain for S’Well. Aside from the product quality, and the requirements for good working conditions for factory workers, how might this supply chain set up benefit S’Well as competition increases in the premium segment?. (10Marks)
4.Comment on the Starbucks relationship – in addition to the incredible sales boost in the past 3 years, from a long term channel perspective, do you believe Starbucks is compatible with the rest of S’Well’s channels? Why/ why not? (15 Marks)