Pinkberry – Watch the video, https://www.lynda.com/Design-Documentaries-tutorials/depth-Pinkberry-case-study/125753/176630-4.html?org=strayer.edu
Case Study discussion:
Question one
Watch the Pinkberrry case study. Define the target market for Pinkberry using the bases of segmentation to describe this customer. Provide a rationale for your answer.
Question two
In your own words, describe what Pinkberry has done to start the consumer buying process. Remember that problem recognition, or an internal/external trigger for the brand, is the first step in the buying process. Until this happens, there is no purchase.
Question three
Finally, describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases. Provide a rationale for your answer and use an example to highlight the level.