Persuasion and advocacy

Reflect upon the feedback that you received about your outline. Chapter 6 urges you to "adopt persuasion's triple play: Ethos, logos, and pathos."
What ethical, logical, and emotional arguments will you use for your topic's problems, solution, and call to action? Why?
What tools of persuasion and advocacy will you deploy and how?
How will you "build trust and credibility, support your message with writing techniques, and find and develop your own story?" Why?