Activity Description:
Monitoring the health of your brand allows you to not only understand its commercial value but also to track the constant changes that happen and optimize your strategy to get achieve your organizational goals and secure success.
Brand tracking studies collect information from consumers on a routine basis over different periods of time by using quantitative measures to understand brand performance and overall health.
Tasks:
• Conduct a simple brand tracking survey.
Requirements:
• Choose a brand you can relate to.
• Create a survey that represents all the aspects that need to be tracked:
o What to track? (max 4 questions)
▪ Awareness, usage, brand attitudes, and perceptions.
o Who to track?
▪ Explain why you chose these specific people to distribute your survey on.
o When to track?
▪ Discuss the frequency of when should this survey be re-distributed and why.
Resources:
• https://www.surveymonkey.com/mp/brand-tracking-surveys-better-brand-advertising/