MKT10723 Marketing Communications Assignment 2

MKT10723 Marketing Communications         Assignment 2 Name: _____________________________________  SID:_________________ Assessment criteria & weighting    Comments Excellent Good Satisfactory Poor Mark Identification of: •    appropriate communication objectives: are they clear? (3 marks) •    relevant target market: consumer and trade (3 marks) •    brand strategy: appropriate and relevant concepts. (4 marks) /10 Sound recommendations of marketing communications strategies including: •    Do they achieve the objectives? •    Will they reach the target markets? •    Align to the positioning strategy? •    Integrated? •    Varied and creative communication strategies? /15 Action plan Sound action plan that supports the communication strategies. Inclusion of an appropriate budget, appropriate time frame and human resources. /6 Marketing communications piece Targeted, supportive of creative strategies, and brand message. Relevant to the marketing communications plan /5 Structure and organisation of content /4 Other comments /40 Marker: