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Marketing Questions

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LP3.1 Assignment: End-of-Chapter Exercises

Complete the following exercises at the end of each chapter:

Ch 6 – Question 3 under the Marketing Applications heading on page 170.
Ch 7 – Question 2 under the Marketing Applications heading on page 192.

In completing this assignment, ensure to number your answers corresponding to the questions within your textbook (ex. 1, 2, 3, etc.) as well as label each section such

as “Chapter number” and “Activity number.”

Type your responses in a Word document and submit it to your instructor via the dropbox “LP3.1 Assignment: End-of-Chapter Exercises.” This assignment is worth 30

points; grading will be based on the following Scoring Guide.
Scoring Guide (30 Points) Rating Scale
15-14 Work meets or exceeds criterion at a high level of competence.
13-12 Work reflects an understanding of criterion with minor misunderstandings/misconceptions.
11-10 Criterion partially met, but one or more important concepts/skills are missing or flawed.
9 Work reflects an attempt to meet criterion, but significant misunderstandings/misconceptions are apparent.
8-0 Criterion not met or work is absent.
Criteria
1. All questions for Ch 6 Marketing Applications #3 are answered and are accurate. (15 points)
2. All questions for Ch 7 Marketing Applications #2 are answered and are accurate. (15 points)

Part 3 I Customer Behavior and E-Marketing
I ‘I‘ ” 3 produced for ethanol production has soared to 40 percent likely to use when purchasing each of the following
‘l ‘ t i ‘ of total corn production. In addition, the shift to ethanol items. Defend your selections.
I 1 I I 5′ ‘ has taken corn out of the supply chain for the agricultural a. A building for the home office of a light bulb
j ii I 3 feed market, causing an impact on food costs. About manufacturer
I . I 5’ 1 12 percent of corn is used for direct human consump- b. Wool for a clothing manufacturer
1 I l I 3 tion. in the form of cereal and corn chips. for example. c. An Alaskan cruise for a company retreat, assuming
1 g ‘1′ It is much less costly for farmers to produce corn for a regular travel agency is used
I I l : 3 1 ethanol, because it can be produced using more efficient, (I. One-inch nails for a building contractor
3 genetically modified seeds. To plant genetically modified 4. Purchases by businesses may be described as new-task,
I l i L corn for ethanol, the seed costs around $200/bushel. and modified rebuy. or straight rebuy. Categorize the follow-
E the yields are significantly higher than other com crops ing purchase decisions and explain your choices.
I1 because insecticides and herbicides are built into the a. Bob has purchased toothpicks from Smith
III 5′ 1 seed. Non-genetically modified seed produces more rev- Restaurant Supply for 25 years and recently placed
3 v .‘ enue at market per bushel but will have a lower overall an order for yellow toothpicks rather than the usual
I g – crop yield and is more costly to produce. If you assume white ones.
I I I that the non-genetically modified crop sells for S lo.00/ b. Jill’s investment company has been purchasing enve-
bushel and that the genetically modified seed crop sells lopes from AAA Office Supply for a year and now
I I J for $7.00/bushel, rank each of the following variables needs to purchase boxes to mail year-end portfolio
I. l-S. Think of l as the most important variable and 5 as summaries to clients. Jill calls AAA to purchase
1 g the least important. Based on health, environment, and these boxes.
I dependency on foreign energy sources, what would you c. Reliance Insurance has been supplying its salespeo-
do as a farmer purchasing seed for next year’s crop? ple with small personal computers to assist in their
5 > 1 Rate the decision of whether to use genetically sales efforts. The company recently agreed to begin
modified or non-genetically modified seed based on the supplying them with faster, more sophisticated
5 following considerations: computers.
I i a. Safety to the environment 5. Identifying qualified customers is important to the V/
L_ V r b. Ability to control production costs survival of any organization. NAICS provides helpful
i I i . c. Impact on food prices information about many different businesses. Find the D
I i d. Overall health concems NAICS manual at the library or online at www.naics.com
I . 6. Contribution to reducing dependence on foreign and identify the NAICS code for the following items. Dal:
I .5 energy sources a. Chocolate candy bars one
2. Identify organizations in your area that fit each business b. Automobile tires Hi8
market category: producer. reseller, government. and c. Men’s running shoes With
institutional. Explain your classifications. 6. Develop your analytical and communication skills using (I) u
j 3. Indicate the method of buying (description, inspection, the Role-Play Exercises online at his n
sampling, or negotiation) an organization would be most www.cengagebraincom. V 1936,
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Boeing is the second largest aerOSpace and defense 2. How does Boeing address some of the concerns of busi- China t.
contractor in the world, manufacturing commercial IICSS CUStomerS? in 2513,
31 and military aircraft. Visit the company’s website at 3. What environmental factors do you think affect demand :1 Dale(
i; _; WVNy-boejngcom’ for Boeing products? employ:
I. At what types of business markets are Boeing’s products ford’ H’
a; targeted?

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Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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