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Marketing managers for global organizations are often asked to evaluate the feasibility of new products and
services and predict their profitability for the organization. For this task, you will select a business that would
like to develop new products and services in order to attain a competitive advantage in the global market.
You will first consider the products and services the company currently offers and recommend new products
and services that have the most potential for profitability based on your evaluation. You will then identify the
target market and consider how you would reach that market using traditional mass media and social media
for the launch and beyond.
For example, a natural foods company may need to begin offering an online ordering system to remain
competitive. If you discover a market exists for a new natural food product that is desired in other countries
but not readily available there, this might be a good product to recommend adding, but you should first
determine whether it is feasible.
Select a business from one of the industries listed below:
• agriculture
• banking
• hospitality
• healthcare
• retail
• transportation
• technology

Develop a proposal for your chosen business’s global strategic marketing plan in which you do the

  1. Identify two new products and/or services that the company can sell or offer to a global market.
    a. Discuss three different methods you used to determine that there is both a need as well as an
    existing global market for these products and/or services.
    b. Explain one competitive advantage that the company will gain by offering these new products
    and/or services to a global market.
    c. Discuss two inherent risks associated with launching the new products and/or services to a global
    market and how to minimize these risks.
  2. Discuss the customer relationship management (CRM) software system you prescribe to track product
    and/or service inquiries and sales.
    a. Explain how the information generated by the CRM software will be used to continue to drive CRM
    practices and track sales in a global market.
  3. Discuss at least one distribution channel for the two new products and/or services.
    a. Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements,
    environmental forces).
    b. Analyze how the global supply chain may affect the product or service.
  4. Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based
    pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’
    position within the overall market strategy of the global marketplace.
    a. Identify costs associated with developing and launching the new products and/or services.
    b. Evaluate consumer acceptance of the price set for the new products and/or services.
    c. Evaluate competitor prices for similar products and/or services.
  5. Discuss the promotional strategy you will use to promote your products and/or services in a global

Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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