You work for a marketing agency advising a client considering whether to drop prices during an economic downturn. The client, a manufacturer of mountain bikes, believes that reducing prices would lead to more sales. The client is aware that lower prices would yield less revenue per sale. However, the client is unaware of any other possible negative consequences of dropping prices.
In an essay:
- Advise the client of some of those possible consequences. Include a description of the psychological issues at play in dropping a brand's price.
- Identify and evaluate price-adjustment strategies beyond a straightforward reduction in retail price that the client should consider.
Parameters:
• Minimum word count: 500 words
• Times New Roman / 12-point font
• APA format
• Include a title page and reference page (in addition to the 500 minimum word count)
Grading
• Your assignment will be graded according to the rubric
Plagiarism
You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of Academic Dishonesty.
Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer