NETFLIX BRIEF TO BE TACKLED WITH SEPARATE SPECIFIC UNIVERSITY'S REQUIREMENT BRIEF & GUIDELINE - SEE THE TOP-FILE UPLOADED & PAST STUDENT EXAMPLES - MODULE IS- MANAGING ADVERTISING AND COMMUNICATION
Task
You are to play the role of a marketing communications consultant required to produce an outline integrated
marketing communications plan on behalf of a client. As a starting point, you will be provided with a
client briefing document (Netflix) in week 5. Workshop sessions from week 5 onwards are largely
dedicated to working on your assignment with your peers and with tutor support.
Your recommendations should be for advertising and marketing communications alone. Your report will
include the following sections:
ANALYSIS
• Brand analysis (10%) – approx 350 words
• Market analysis (10%) – approx 350 words
• Digital Visual Board (5%) – approx 100 words
RECOMMENDATIONS
• Objectives (10%) – approx 350 words
• Target audience selection and persona (10%) – approx 350 words
• Creative proposals (15%) – approx 500 words
• Media proposals (15%) – approx 500 words
• Evaluation proposals (15%) – approx 500 words