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Managing and Developing Talent;

Distributed on:    Week 1    Hand in Date:    Please do not enter a date in this box.  Please advise the relevant programme office of the preferred week for hand in.

Further information about general assessment criteria, ARNA regulations, referencing and plagiarism can be found on the module’s site on the e-Learning Portal.  Students are advised to read and follow this information.

Instructions on Assessment:

Given the conceptual basis of Strategic HRM, critically analyse the statement by Taylor (2014:182) that employer branding is no more than a management fad, a passing fashion in HRM which will soon run out of steam and cease to have major relevance.

You will present your analysis in the form of an essay format which should be 3000 words and be fully referenced.

Word limits and penalties for assignments

If the assignment is within +10% of the stated word limit no penalty will apply.

The word count is to be declared on the front page of your assignment and the assignment cover sheet.  The word count does not include:

•    Title and Contents page    •    Reference list    •    Appendices    •    Appropriate tables, figures and illustrations
•    Glossary    •    Bibliography    •    Quotes from interviews and focus groups.

Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)] are INCLUDED in the word count.

If this word count is falsified, students are reminded that under ARNA page 30 Section 3.4 this will be regarded as academic misconduct.

If the word limit of the full assignment exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will be deducted.  For example: if the assignment is worth 70 marks but is above the word limit by more than 10%, a penalty of 7 marks will be imposed, giving a final mark of 63.

Students are advised that they may be asked to submit an electronic version of their assignment.

Time limits and penalties for presentations

The time allocated for the presentation must be adhered to.  At the end of this time, the presentation will be stopped and will be marked based on what has been delivered within the time limit.

Submission of Assessment:

All assignments must be submitted via the Postgraduate Programme Office.  Each assignment must be accompanied by an Assessed Work Form which must be completed in full.  The assignment will not be accepted by the Postgraduate Programme Office unless the form is completed correctly.

Marked assignments will be returned to students.  It is advisable to retain a copy of your assignment for you own records.  Your mark will be returned on the Assessed Work Form via the Postgraduate Programme Office.

Mapping to Programme Goals and Objectives:

This assessment will contribute directly to the following Postgraduate programme goals and objectives.

Goal One: Be independent, reflective critical thinkers

X    1.    Demonstrate awareness of their personal strengths and weaknesses through critical reflective practice.
x    2.    Understand and challenge personal patterns of thinking and behaving.

Goal Two: Be culturally and ethically aware

1.    Demonstrate their ability to work in diverse groups and teams.

x    2.    Reflect on their own ethical values.

Goal Three: Have developed leadership and management capability

1.    Demonstrate their personal contribution to team effectiveness.

X    2.    Communicate complex issues effectively.

x    3.    Demonstrate decision making and problem solving skills.

4.    Carry out presentations and lead discussions.

Goal Four: Have developed and applied knowledge of international business and management theory

1.    Acquire, interpret and apply knowledge of international business, management and organisational functions.

Goal Five: Have developed a range of research skills and project capabilities

1.    Plan and complete a major individual piece of research on a contemporary business, management or leadership topic of their choice.
x    2.    Demonstrate skills of analysis and synthesis in the application of research methods to the exploration of contemporary business issues.

Goal Six: Have developed specialist knowledge about the theory and practice of your programme of study

x    1.    Demonstrate specialist functional knowledge in relation to your programme of study.

Assessment Criteria (NBS)

Module Specific Assessment Criteria

Trait    0
Fail    1 – 39
Fail    40 – 49
Fail    50 – 54
Pass    55 – 59
Pass    60 – 69
Commendation    70 – 100
Distinction
Work not submitted OR Work giving evidence of serious academic misconduct (subject to regulations in ARNA Appendix 1) OR Work showing no evidence of the knowledge, understanding and skills appropriate to level 7. None of the learning outcomes are met.    Few or inappropriate references, showing little/no evidence of wider reading. Limited or no bibliography.
Description with no application of theory to practice.
Conclusions limited or non-existent..
Extent of poor referencing could lead to suspicion of plagiarism
Little or no evidence of wider reading. Limited bibliography.
Few or unsuitable examples of HRM&D practice. Description with no application of theory to practice.
No evidence of comparison or discussion.
Conclusions limited or non-existent.
Evidence of relatively limited/narrow reading.
Links between theory and practice demonstrated only with evidence based on organizational practice.
Limited understanding of strategic integration and HRM&D practice demonstrated in the general arguments used
Some logical argument used, with some supporting practical or academic evidence
Conclusions superficial and not clearly based on preceding discussion
Evidence of some wider reading of key relevant material either current or classic.
Links between theory and practice demonstrated mainly with evidence based on organizational practice.
Some understanding of strategic integration and HRM&D practice demonstrated with limited reference to theory
Logical argument used, with some supporting practical or academic evidence
Conclusions relatively simplistic but generally sound.
Evidence of wider reading of key relevant material either current or classic.
Links between theory and practice demonstrated with reasonable attempt at applying a range of theories.
Some understanding of strategic integration and HR practice demonstrated mainly through reference to theory
Logical argument used, mostly supported by practical or academic evidence
Conclusions limited in places but generally sound    Evidence of extensive reading of key relevant and mainly contemporary material.
Clear demonstration of the links between theory and practice with detailed application to the case.
Understanding of strategic integration and HR practice evident in the arguments
Sound arguments used, clearly supported by academic evidence and correctly referenced.
Conclusions sound and clearly based on preceding work.

Note:     For those assessments or partial assessments based on calculation, multiple choice etc.  Marks will be gained on an accumulative basis.  In these cases, marks allocated to each section will be made clear.

Students must retain an electronic copy of this assignment and it must be made available within 24 hours of them requesting it be submitted.

Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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