Develop a business plan for a start-up company that plans to sell a product or service in a local market, in a national market, or on the Internet. Select one of your favorite products as the basis for the company, or invent a product.
Create a business plan for your hypothetical start-up company in which you do the following:
Note: You are required to utilize both the attached “Business Plan Template” and the attached “Financial Plan Template” in creating your business plan. If the attached WGU templates are not completed and submitted, your work will automatically be returned to you without being evaluated. These templates are located in the “Supporting Documents” section of the Capstone instructions .
A. Write an executive summary (suggested length of 1–2 pages) in which you do the following:
- Identify the company’s name and location.
- Describe the mission of the company.
- Discuss two business goals in support of the company’s mission.
- Discuss three keys to success for the company.
B. Write a company summary (suggested length of 4–6 pages) in which you do the following:
- Describe the history of the industry in which the company will operate.
- Identify the legal form that the company will take.
- Describe the location and type of facilities needed for the company.
- Describe the management structure, including key positions and specific responsibilities.
- Describe the products and services offered by the company.
C. Develop a market analysis (suggested length of 3–5 pages) in which you do the following:
- Describe the target market for the company’s products and services, including the specific location, demographics, etc.
- Complete an industry analysis for the company, including current trends and statistics.
- Complete a four-square SWOT analysis for the company in which you do the following:
a. Identify three strengths, three weaknesses, three opportunities, and three threats.
b. Explain each of the identified strengths, weaknesses, opportunities, and threats.