we are working on the marketing project and I wanna do my part by the tutor. I am going to share the background of the company with other student work and I also going to discussed what you have to do.
ABOUT COMPANY
Mdex is a dental clinic based on a turnkey partnership system for dental health professionals, qualified as the most ambitious and innovative project in the dental industry on a North American scale. Its mission is to offer a top-of-the-range and personalized service to its patients and its partner dentists, and to act as a vector of innovation and development in the dental industry.
PROJECT SCOPE
We are a dental clinic located in downtown Montreal. Our object is to expand our business model into the first coworking space and a community hub for dentistry in Montreal. We offer the best accessibility, flexibility, and full facility to dentists, orthodontist and hygienist.
We are looking for a group of students in business/ marketing to join us in this exciting project. The coworking space is a playground for your creativity to build a business plan, including:
· Research & evaluate the target audience in the dentistry market
· Marketing and communication plan & strategy to launch the new service