LEGO: The Crisis

Case Study Questions

1. What are the external causes that led the LEGO GROUP to the current situation? Based on the information in the case, implement appropriate external analyses in order to get to your response.
2. What are the internal causes that led the LEGO GROUP to the current situation? Implement an appropriate analysis in order to get to your response. In your detailed assessment, please take into account the strategic moves during ‘the growth period that wasn't’ (1993-1998) and ‘the fix that wasn’t’ (1999-2004) respectively.
3. Based on the information available in the case and your knowledge gained throughout the course so far, what strategic advice would you make to Jorgen Knudstorp in order to turn the company around and achieve sustainable success?