Internet usage and digital technology

The surge of internet usage and digital technology has led to the rise of various social
media platforms. Marketers are now riding the social media wave to engage consumers.
Instructions:
There are 2 parts to this assignment:

1. Select a brand (i.e. Nike, Walmart, Coca Cola, etc.) that you frequently use.
2. Compare their social media platforms (Facebook, Twitter, Instagram, YouTube,
   etc.) to their other digital and traditional marketing channels (TV, website, eMail).
   Please address the following:
   • List the number of current followers they have on 3 of the major social media
   platforms they are utilizing. 25% of grade
   • How do they leverage the use of influencers to promote their brand? 25% of
   grade
   • In your opinion, and assuming a $1 mil ad spend, what percentage should be
   spent on: 25% of grade
   o Social media
   o Other digital & traditional