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Internet and E-business

Illustrate  distinction between buy-side and  sell-side
e-commerce.  1P
L01  Understand  the  scope of e-business
.L01/AC:1.1  Describe the  environment in which e-business  is

Refer to pdf  chapters 2  and  4 .
conducted and business  transaction  types.

Discuss PESTLE  factors  in context  of
Refer to week  1&2 hand-outs  .


Briefly discuss business transaction  types  i.e .
business-to consumer  (B2C),  business-to-business
(B2B),  customer-to-customer  (C2C), customer-to
business (C2B).
L01/AC:1.2  Explain the  benefits and barriers  to businesses

Refer to week  1&2 hand-outs .
considering  an online presence.

Explain tangible and  intangible  benefits from
e-commerce arid  e-business.

Discuss briefly .barriers  toe-Business/  ecommerce .
L01/AC:1.3  Assess the  security and legislative  issues facing an

Refer to week 3  hand-outs  .
online business organisation.

Very briefly mention the  E-commerce Security

Refer to pdf  chapters 2  and  4
Environment.  for  legislative  issues.

Describe comeuter  securit’i. c/assitfcation i.e .
Secrec’iLContfdentia/it’t_,  Privac’i.  lnteg_rit’t…
Nonreeudiation, Authenticit’t. and Necessit’t.L

Mention three  key  points of vulnerability in e-commerce environment.

List  most common security  threats  in the
E-commerce Environment and  briefly define
computer  virus,  worm, DOS and  DDOS. Give
example for  each.

State  potential technological  solutions for  security
threats  are  :  Encryption, Symmetric Key  Encryption,
Public key  encryption,  digital signatures, digital
envelopes, digital certificates,  Secure Sockets  Layer
(SSL)  and  Transport  Layer  Security (TLS),  firewalls,
Proxy  servers,  anti-virus  software,  upgrades,
patches, and  password  protection.

Assess legislative  issues  facing an online business
organisation  e.g  Data ~rotection and ~rivacv law
Disabilitv and discrimination  law
advertising law
Contract law
lntellectual  ~ro~ertv
Brand  and  trademark ~rotection.

L01/AC:1.4  State the  modes of communication available to an
ebusiness  and  their  applications.

Briefly explain EDI.

Discuss  devices  used to communicate online(
i.e.fixed  and  portable,  business communications  eg
shopping cart, FAQs, customer follow-up,  email  ,
Live chats.

Electronic  Fund Transfer .

Social  Networking Media .
L02  Understand  how the  internet works

L02/AC:2.1  Explain  the  internet technologies  and their
importance  in making an e-business successful

Client/server computing

Discuss how messages are  transterred  across the
global communications  network using  packet

Explain role otTCP/IP .

Five-la~er model of e-business infrastructure  .

Very briefly explain internet  protocols e.g.  FTP,

Define terms  URL, Domain  name,  Domain  Name  2P
System,  and  Bandwidth.
‘L02/AC:2.2  Explain the  main features of HTML

HTML  as the  language  of the  www .

Document Structure (head  and  body)

Element, Tags,  Container  and  attributes .

Title,  break,  headings,  paragraphs,  lists,  tables,  links
and  images.

Briefly mention number  of software packages
available to users  who can  now build pages  without

learning  HTML

Briefly give overview ofXML and  XHTML
‘L02/  AC:2.3  Analyse  the  functions  of client  servers  and browsers,
and  the  role of the  search engine

Analyse  functions  of client, servers,  and  browsers .

Analyse  role  of search engines  .
‘L02/AC:2,4  Evaluate the  use  of intranets  and extranets  within
business communication.

Discuss benefits  of intranets  and  extra nets within  lP
business communication .

l03  Be able to use  different e-business models
L03jp_C:3.l~  3.1  illustrate  the  different e-business models that can
be used to generate revenue for  a  business.

Refer to week 1&2 hand-outs
–3.2  analyse each  model in terms of its  capacity to
E-commerce  revenue models
generate  revenue.

0  Advertising
Briefly explain  different e-business models and  how  0  Sales
each model can  generate revenue.  0  Subscription

B2C Models  0  Transaction  Fee
0  Portal  0  Affiliate
0  E-tailer  0  Referral  fees.
0  Content Provider  0  Commission
0  Transaction  Broker
0  Market Creator
0  Service Provider
0  Community Provider
0  Industry Consortia
0  Auction  Model

B2B Models
0  E-distributor
0  E-procurement
0  Exchange
0  Industry Consortia
L03/AC:3.3  Report on future developments  in e-business models

You  own research

Discuss future developments  in e-business models .
L04  Be able to use  good  website  design
L04/AC:4.1  Use  the  key  elements of good  web design structure.
L04/AC:4.2  Evaluate the  impact  of a  well-designed website to an e-business.

Structure of web-pages. In particular  explain the
elements of a  web page that may be used by search
engines  i.e.  head/title; description;  body,  meta-tags;

Need for  effective navigation and  download
considerations  e.g.  images.

Discuss effective web pages  design features to
engage  the  visitor i.e.

Site  stickiness .

Consistent page layout .


Corporate  colour and  graphic  scheme. Consistent
with image  of the  business (brand)  and  customer

Pictures  and  links .

clear;  intuitive;  informative;

encourages visitor to return;

builds trust  and  reputation.  lP

Enhanced  brand  image .

long term  relationship  created  leading  to Repeat
business, increased  sales  and  profits.
~04/AC:4;3  Report on the  issues concerning website usability.

Stakeholder  accessibility  by meeting the  needs  of
different audiences  e.g.  parents,  children; multi-sensory  access e.g.  visually  impaired,  colour blind.

Legal  responsibilities e.g.  discrimination  legislation


Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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