Internet and E-business
Illustrate distinction between buy-side and sell-side
L01 Understand the scope of e-business
.L01/AC:1.1 Describe the environment in which e-business is
Refer to pdf chapters 2 and 4 .
conducted and business transaction types.
Discuss PESTLE factors in context of
Refer to week 1&2 hand-outs .
Briefly discuss business transaction types i.e .
business-to consumer (B2C), business-to-business
(B2B), customer-to-customer (C2C), customer-to
L01/AC:1.2 Explain the benefits and barriers to businesses
Refer to week 1&2 hand-outs .
considering an online presence.
Explain tangible and intangible benefits from
e-commerce arid e-business.
Discuss briefly .barriers toe-Business/ ecommerce .
L01/AC:1.3 Assess the security and legislative issues facing an
Refer to week 3 hand-outs .
online business organisation.
Very briefly mention the E-commerce Security
Refer to pdf chapters 2 and 4
Environment. for legislative issues.
Describe comeuter securit’i. c/assitfcation i.e .
Secrec’iLContfdentia/it’t_, Privac’i. lnteg_rit’t…
Nonreeudiation, Authenticit’t. and Necessit’t.L
Mention three key points of vulnerability in e-commerce environment.
List most common security threats in the
E-commerce Environment and briefly define
computer virus, worm, DOS and DDOS. Give
example for each.
State potential technological solutions for security
threats are : Encryption, Symmetric Key Encryption,
Public key encryption, digital signatures, digital
envelopes, digital certificates, Secure Sockets Layer
(SSL) and Transport Layer Security (TLS), firewalls,
Proxy servers, anti-virus software, upgrades,
patches, and password protection.
Assess legislative issues facing an online business
organisation e.g Data ~rotection and ~rivacv law
Disabilitv and discrimination law
Brand and trademark ~rotection.
L01/AC:1.4 State the modes of communication available to an
ebusiness and their applications.
Briefly explain EDI.
Discuss devices used to communicate online(
i.e.fixed and portable, business communications eg
shopping cart, FAQs, customer follow-up, email ,
Electronic Fund Transfer .
Social Networking Media .
L02 Understand how the internet works
L02/AC:2.1 Explain the internet technologies and their
importance in making an e-business successful
Discuss how messages are transterred across the
global communications network using packet
Explain role otTCP/IP .
Five-la~er model of e-business infrastructure .
Very briefly explain internet protocols e.g. FTP,
HTTP, SHTTP and IMAP.
Define terms URL, Domain name, Domain Name 2P
System, and Bandwidth.
‘L02/AC:2.2 Explain the main features of HTML
HTML as the language of the www .
Document Structure (head and body)
Element, Tags, Container and attributes .
Title, break, headings, paragraphs, lists, tables, links
Briefly mention number of software packages
available to users who can now build pages without
Briefly give overview ofXML and XHTML
‘L02/ AC:2.3 Analyse the functions of client servers and browsers,
and the role of the search engine
Analyse functions of client, servers, and browsers .
Analyse role of search engines .
‘L02/AC:2,4 Evaluate the use of intranets and extranets within
Discuss benefits of intranets and extra nets within lP
business communication .
l03 Be able to use different e-business models
L03jp_C:3.l~ 3.1 illustrate the different e-business models that can
be used to generate revenue for a business.
Refer to week 1&2 hand-outs
–3.2 analyse each model in terms of its capacity to
E-commerce revenue models
Briefly explain different e-business models and how 0 Sales
each model can generate revenue. 0 Subscription
B2C Models 0 Transaction Fee
0 Portal 0 Affiliate
0 E-tailer 0 Referral fees.
0 Content Provider 0 Commission
0 Transaction Broker
0 Market Creator
0 Service Provider
0 Community Provider
0 Industry Consortia
0 Auction Model
0 Industry Consortia
L03/AC:3.3 Report on future developments in e-business models
You own research
Discuss future developments in e-business models .
L04 Be able to use good website design
L04/AC:4.1 Use the key elements of good web design structure.
L04/AC:4.2 Evaluate the impact of a well-designed website to an e-business.
Structure of web-pages. In particular explain the
elements of a web page that may be used by search
engines i.e. head/title; description; body, meta-tags;
Need for effective navigation and download
considerations e.g. images.
Discuss effective web pages design features to
engage the visitor i.e.
Site stickiness .
Consistent page layout .
Corporate colour and graphic scheme. Consistent
with image of the business (brand) and customer
Pictures and links .
clear; intuitive; informative;
encourages visitor to return;
builds trust and reputation. lP
Enhanced brand image .
long term relationship created leading to Repeat
business, increased sales and profits.
~04/AC:4;3 Report on the issues concerning website usability.
Stakeholder accessibility by meeting the needs of
different audiences e.g. parents, children; multi-sensory access e.g. visually impaired, colour blind.
Legal responsibilities e.g. discrimination legislation
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Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.
Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.
This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.
To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.
It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.
Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>