In the Pillsbury Canada case

In the Pillsbury Canada case, Pillsbury has been targeting a fairly generic “30’s – 40’s
mom” segment. Growth is stagnant and Guillen is trying to develop a plan to grow
sales of refrigerated cookie dough in the Canadian market.
Use the data from the case, our class discussion of the insights gained from the
research, our role play, and analysis of the different segments to develop a wellsupported plan.