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IEMatrixexcel.xlsx

IE

IE
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THE IFE TOTAL WEIGHTED SCORES
Strong Weak
4.0 1.0
High
4.0
THE EFE WEIGHTED SCORES
Low
1.0
Division Firm's Division Revenues Estimated IFE Score Estimated EFE Score
Chicken Sandwich Division $600 3.8 3.9
Catering Division $570 2.8 3.2
Licensing Division $42 2.2 2.9
International Division $180 3.2 3.0
Digital Division $350 3.0 3.2
Chick-Fil-A001Chicken Sandwich Division

3.83.9600Catering Division

2.83.2570Licensing Division

2.20000000000000022.942International Division

3.23180Digital Division

33.2350

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