ICM plan about diabetes

ICM plan about diabetes Developing an IMC plan, • To research current non-profit organisations in Kuwait • To familiarise oneself with many different causes currently actual in Kuwait • To co-ordinate and produce an indepth Integrated Marketing Communications plan for a Kuwaiti non- profit organisation • To market and promote a non-profit cause SECTION 1 • Introduction • Situation analysis (external & internal) SECTION 2 • Campaign Objectives • Creative Strategy • Media Strategy • Budget • Evaluation & Monitoring Ensure that your IMC plan includes all of these parts.TASK Develop an Integrated Marketing Communications plan for a Kuwaiti non-profit organisation, with the focus on promoting one cause. Write a 3000 word IMC plan. Typeset in 10~12pt type, using a basic typeface and single spaced. Copy must be free from spelling and gramatical errors. This information will be mostly text based with limited imagery and should look like a report.