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How is transformational leadership communicated between employee and managers at Walmart

Communication Ethnography
*******************You may choose to work with a partner on this project***************************

Goal:  To conduct a QUALITATIVE ethnographic study exploring an organizational setting using a model/theory of organizational culture as a method of analysis.

Procedure:  You are an ethnographer who is charged with studying an organizational culture.  You are to research the organization using a method of analysis that will allow you to study various concepts related to organizational culture.  You must incorporate a minimum of 25 sources.  More sources are always welcome.  These sources will focus on your theoretical model, the concept of organizational culture, other organizational culture studies or your actual organization.  YOU MAY WORK WITH A PARTNER!

Outcome:  10-15 page typed paper (not including the cover page, abstract page, references, or appendixes).  APA formatted (this includes citations, cover pages, abstract, headings, subheadings, organization, appendixes, and references).

There are many ways of writing an ethnography.  However there are several factors that must be addressed to make sure your readers understand what you studied and why you studied it.  The following questions are meant to GUIDE you.

The general organizational pattern is:
1.    Cover page
2.    Abstract page
3.    Body includes
a.    Introduction
b.    Literature Review
c.    Methodology/Method Section
d.    Analysis Section
e.    Conclusion
4.    Reference pages
5.    Appendixes
?    Introduction
o    This is a set-up for the case study.
o    It should offer a general introduction to your organization.
o    It should discuss the goals of the study.
o    This section offers a clear thesis/preview outlining the organization of the paper.
?    Literature Review
o    According to Taylor and Proctor (2005) “a literature review is an account of what has been published on a topic by accredited scholars and researchers. In writing the literature review, your purpose is to convey to your reader what knowledge and ideas have been established on a topic, and what their strengths and weaknesses are. As a piece of writing, the literature review must be defined by a guiding concept (e.g., your research objective, the problem or issue you are discussing, or your argumentative thesis). It is not just a descriptive list of the materials available, or a set of summaries” (para. 1).
o    A literature review must prove there is a need for your study.  It does so by including these things:
?    be organized around and related directly to the thesis or research question you are developing
?    synthesize results into a summary of what is and is not known about your subject matter
?    identify areas of controversy in the literature
?    At the end of this section include your research question that will guide your study.  Make sure it follows the XYZ formula discussed in class.
?    For more information by Taylor and Proctor (2005) go to http://www.writing.utoronto.ca/advice/specific-types-of-writing/literature-review
?    Methodology
?    How are you going to do what you are proposing to do?  What’s your overall design? For example are you a participant observer using a specific communication model to analyze the communication in the culture?  How will this be conducted.  Be specific.
?    You must describe and justify the framework (theory) and how it will be used in the analysis section.  For most of you this is Schein’s model.
?    Is your approach influenced by other people you have read?  Who?  Why?
?    Who did you study?  How did you select your participants?  Why did you use these specific participants?
?    What methods are you using? (interviews, notes, papers you collected; number of participants; age, gender, general background)
?    If you have an observation log, be sure to reference it.  (See appendix)
?    Why are you using these methods?  What makes them work better than other methods?
?    How do you fit into the picture?  What do you bring to the study?  What are your goals?  What are your experiences.  How are you bracketing your biases?
?    Analysis of data
o    Provide an internal preview explaining how the model will be used as a framework to guide the discussion below.
o    This will be the long part of your paper.  Here you present your findings, engage in thick description, analyze/interpret the data you collected by applying your model.  Go through your data, find out if there is any pattern, major points that come up again and again, discrepancies that are important to note.  Make sure you explain why you chose the information you are presenting and why you leave out other aspects that you also explored but are not telling us about.
o    Similar to any other paper, you need to support and develop your main points by using specific examples(interviews) from your data collection.  You can structure your study around
?    Thematic units (Artifacts, Values, and Assumptions)
?    Distinct cultural practices within the group you studied
?    Creating an argument means:
•    Claim
•    Support
•    Analysis
?    Conclusion
o    In this final section you indicate what your study tried to contribute to the discussion and what still needs to be done
o    Repeat and answer your research question
o    Discuss how your line of argument needs further discussion
o    Discuss the parts of your question that remains unanswered
o    Discuss the next question to be answered
o    Discuss the implications of your main findings for later discussions.

?    Appendix
o    This will include your observation log and any extraneous information
o    It must be typed or scanned into the paper.


?    Using any sources such as textbooks, Wikipedia, and dictionary.com  in a formal research paper is a bad idea.
?    You must use original research describing your theory/model  Anytime your theory/model is mentioned there must be a citation.
?    The research question must appear at the end of the literature review.  The literature review should progress towards this –question logically and with transitions.  It should be clear that there is a need for your study.
?    The analysis must apply and utilize a communication model/theory
?    The conclusion must answer the research question and be supported by the analysis

Formatting/Construction    25%    Are all parts present (see above)?
Is APA correct?
Are sources used appropriately?
Content  50%    Does each section show understanding of the process required for analysis?
Depth  25%    Is there a synthesis or cohesion to the paper with links between sections?

Suggested research questions:

How  is the organizational culture of Walmart co-created by the employees?
How does a religious affiliation for the Walmart influence its organizational culture?
What role do customers play in the co-creation of the culture of Walmart?
How are the corporate values instilled in employees during the assimilation process at the Walmart?
What employee behaviors do customers perceive as communicating transformational leadership at Walmart
What metaphors do employees use to describe their relationship with Walmart?
What metaphors do customers use to describe their relationship with Walmart?
How does management instill corporate values in employees at Walmart?
How do front line workers overcome communication based challenges?
How do managers establish their credibility through their use of self-disclosure?
What communication strategies has Walmart developed to address problems they encounter?
What role does technology play in advertising at Walmart?

Other areas of interest may include: Public relations, technology, Children, The Cows, The actual food products, etc.


Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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